Dewar's Highlander Honey Hopes to Draw in Modern Urban Consumers

By: Meghan Young - Published: Mar 28, 2013 • References: bacardilimited & psfk
Dewar's Highlander Honey is the perfect scotch for those who like the drink but can't necessarily handle the burn. Sweetened just enough to attract a wider audience, something that many alcohol brands are endeavoring to do of late, it is particularly aiming to reel in new, urban and modern consumers.

Infusing hand-chosen Scottish honey into its original Dewar’s White Label blend, Dewar's Highlander Honey is inspired by the surroundings of its Aberfeldy distillery, which happens to be the home of a local apiary. The result is a mellow whisky with a smooth and buttery composition. Although slightly unorthodox, Dewar's Highlander Honey does continue to showcase traditional and indigenous Scottish ingredients, which is the most important thing. Stats for Sweetened Syrupy Scotches Trending: Older & Mild
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Concept: Dewar's Highlander Honey
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Segment: Neutral, 18-55+
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