This Collection of Detergent Ads Features Characters Tied to Shows

By: Alexander Lam - Published: Jul 17, 2013 • References: lapizusa & ibelieveinadv
A series of comedic Gain Oxi laundry detergent ads has characters literally being tied to the shows that they're watching. Each print ad features a different person eating or drinking something while enjoying some entertainment. However, the hand that's holding the food is tied to a character in the show being watched. Accompanying this humorous visual is the text "Stains Happen."

Each ad shows a different scenario where you may get a stain on yourself. One ad has a soccer fan eating a hotdog while his hand is tied to the leg of a player. Another features a little girl eating ice cream with her hand tied to the arm of a serial killer about to murder somebody.

The campaign was conceived by Chicago-based ad agency Lapiz to promote Gain Oxi's detergent. Lapiz built the ads to inform viewers that accidents can happen when you least expect them. Stats for Bonded Detergent Ads Trending: Older & Chilly
Research: 2,309 clicks in 149 w
Interest: 2.7 minutes
Concept: Detergent Ad
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: typographic accident ads, grungy pop-art ads, and enticing censored food ads.