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Simple and direct, the Desigual Linea Invierno ad campaign promotes its winter collection by tweaking its shoes to resemble ice skates. Sharp blades are attached to the bottom of each of the three shoes showcased. Interestingly enough, the rugged, vintage-like appeal of the footwear designs make each skate look legitimate. One would have to look twice to realize that this is simply a clever and creative way to ring in the winter season and the brand's latest line.

The Desigual Linea Invierno ad campaign was conceived and executed by HWP, an ad agency based in Costa Rica. Art directed and copy written by Daniel Montiel, the Desigual Linea Invierno ad campaign may even inspire a few custom ice skates from crafty individuals