The String Republic

Over at the string republic, they’ve launched a sexy line of his and hers print underwear and also added the opportunity for you to design your own underwear. Send them a print, select your size and in two to three weeks you can get your very own underwear.

Implications - Many youth crave uniqueness and try to stand out among the rest of the crowd. Businesses that give youths the ability to create their own wearable items are not only letting teens unleash their creativity, but also giving them exactly what they want. Although they may not be seen by the public, the featured underwear are a good example of a business endorsing individualism.