ZUPAGRAFIKA Sent Out Their Design Portfolio as a Column Craft for Clients

By: Alyson Wyers - Published: Aug 7, 2014 • References: zupagrafika & designtaxi
In an interactive move, ZUPAGRAFIKA sent out their design portfolio for clients to build themselves. The Polish design agency created a cut-out version of a tower and eight different promotional posters with their work on it. In order to stand out while also showing off their designs, they sent the columns out for clients and potential customers to make and plaster posters on themselves.

Made out of 100% recycled materials, the miniature cardboard and paper marketing project is a very creative way to get ZUPAGRAFIKA's design portfolio out there. It not only is a fun and interactive way to engage with their customers, but also gives clients and partners a lasting physical reminder and artistic accessory they can keep on their desk. Stats for DIY Promotional Towers Trending: Older & Warm
Research: 2,932 clicks in 93 w
Interest: 2.1 minutes
Concept: Design Portfolio
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
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