Beer-Branded Skate Decks
While many of the decks incorporated the Steam Whistle logo, not all of them did. Many submissions came from Toronto's top talent, but lesser known talent was also on display.
Implications - The collaboration between Steam Whistle and 'The Baitshop' is an example of a corporation closely observing and capitalizing on their audience's psychographic information. Let this be a lesson to other small companies to dedicate time to keeping their existing consumers loyal instead of chasing after news ones.