Steam Whistle's Stellar ‘Design a Deck' Competition

By: Christina Butty - Published: Oct 20, 2009   Updated: Aug 18 2011 • References: steamwhistle & trendhunter
Steam Whistle Brewery has been a long time supporter of the underground art scene in Toronto, Canada. Last weekend, they held a show at a hipster gallery called 'The Baitshop' to show off some of the best submissions to their Design a Deck contest.

While many of the decks incorporated the Steam Whistle logo, not all of them did. Many submissions came from Toronto's top talent, but lesser known talent was also on display.

Implications - The collaboration between Steam Whistle and 'The Baitshop' is an example of a corporation closely observing and capitalizing on their audience's psychographic information. Let this be a lesson to other small companies to dedicate time to keeping their existing consumers loyal instead of chasing after news ones. Stats for Beer-Branded Skate Decks Trending: Older & Mild
Research: 6,572 clicks in 344 w
Interest: 4 minutes
Concept: Beer-Branded Skate Decks
Related: 60 examples / 46 photos
Segment: Males, 12-35
Comparison Set: 22 similar articles, including: 13 stellar skate shoes, 84 innovations skateboarders can't resist, and skateboarder artography.