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“Signs” Discusses Depression & Social Isolation

By: Ayman - Published: Mar 19, 2009   Updated: Aug 11 2011 • References: patrickhughes.au and arabaquarius.blogspot
“Signs” is a very touching short film (12 minutes in length) by Australian director Patrick Hughes.

Set to be presented in the Schweppes Short Film Festival, the film tells the story of Jason, a socially isolated guy trying to fit in with the world around him.

There is no actual dialog between the two main characters. The communication is done with signs.

“Signs” digs into the essence of human interaction and relationships. A wonderful film.

Implications - Consumers are becoming increasingly more interested in independent films and shorts, and are attracted to simplistic and realistic forms of advertising. Companies can reach new audiences at a low cost by creating ad campaigns that connect with customers on an emotional level.