â€œSignsâ€ is a very touching short film (12 minutes in length) by Australian director Patrick Hughes.
Set to be presented in the Schweppes Short Film Festival, the film tells the story of Jason, a socially isolated guy trying to fit in with the world around him.
There is no actual dialog between the two main characters. The communication is done with signs.
â€œSignsâ€ digs into the essence of human interaction and relationships. A wonderful film.
Implications - Consumers are becoming increasingly more interested in independent films and shorts, and are attracted to simplistic and realistic forms of advertising. Companies can reach new audiences at a low cost by creating ad campaigns that connect with customers on an emotional level.
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