Procter & Gamble Beauty is Introducing Paper Deodorant Tubes
Laura McQuarrie — April 24, 2020 — Eco
References: pgeveryday & packworld
A glance at the personal care product shelf of any major store reveals that the majority of deodorant tubes are plastic but Procter & Gamble Beauty is changing this by introducing paper-based, plastic-free packaging for its Old Spice and Secret brands. The all-paper tube packaging solutions are made with 90% recycled content and are certified by the FSC. Notably, the tubes are also free from wax, plastics, BPA and PFA, and they contain an interior coating made from materials like corn-derived starch to offer grease-proof and waterproof protection.
The round, paper-based deodorant tubes are durable and boast a push-up design rather than a roll-up design as with conventional plastic packages.
Image Credit: Procter & Gamble Beauty
The round, paper-based deodorant tubes are durable and boast a push-up design rather than a roll-up design as with conventional plastic packages.
Image Credit: Procter & Gamble Beauty
Trend Themes
1. Plastic-free Packaging - The introduction of paper-based, plastic-free packaging for deodorant tubes presents an opportunity for brands to reduce plastic waste and appeal to environmentally-conscious consumers.
2. Sustainable Materials - The use of materials like corn-derived starch for interior coatings in packaging opens up opportunities for the development and adoption of more sustainable and biodegradable packaging solutions.
3. Push-up Design - The shift from roll-up design to push-up design in deodorant tubes offers an opportunity for innovation in product packaging, making it more convenient and user-friendly for consumers.
Industry Implications
1. Personal Care - The personal care industry can explore the use of plastic-free packaging to align with sustainability goals and meet consumer demand for eco-friendly products.
2. Packaging - The packaging industry can leverage the demand for sustainable materials and develop innovative solutions for plastic-free packaging in various product categories.
3. Consumer Goods - Consumer goods manufacturers can implement the push-up design in packaging for different products to enhance usability and differentiate themselves in the market.
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