Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

Odor-Blocking Deodorant Creams

The Cream Deo by Megababe is Infused with 5% AHAs

— August 5, 2022 — Fashion
The Cream Deo is a new product from Megababe and it's the brand's first deodorant cream format. The odor-fighting formula boasts 5% alpha-hydroxy acids (mandelic and lactic) to block body odors and it simultaneously soothes and evens out the skin with ingredients like niacinamide, squalane and vitamin E. The free-from body care product also integrates apple extract for its smoothing and anti-aging benefits, along with tapioca starch for the purposes of absorbing wetness and sunflower seed oil for its nourishing qualities.

The skin-caring cream for the underarms made with 5% AHAs delivers natural defense against odor, all the while leaving behind the light scent of mint and tea tree. To make the application as easy and mess-free as possible, the brand opted for an applicator tip.
Trend Themes
1. Deodorant Creams - Deodorant creams with skin-caring benefits and natural ingredients are gaining popularity in the personal care industry.
2. Ahas Skincare - Alpha-hydroxy acids (AHAs) are becoming a popular ingredient in skincare, especially in deodorants, due to their odor-blocking and skin-smoothing properties.
3. Free-from Body Care Products - The demand for body care products that are free of harsh chemicals and irritants is growing, leading to an increase in the development of natural and skin-friendly products like Megababe's Cream Deo.
Industry Implications
1. Personal Care - The personal care industry has an opportunity to develop natural and skin-caring deodorant products that effectively combat body odor, like Megababe's Cream Deo.
2. Skincare - The skincare industry can capitalize on the trend of incorporating AHAs into deodorants and other products to simultaneously block odors and improve the skin's texture and appearance.
3. Clean Beauty - The clean beauty industry can continue to meet the demand for free-from body care products, like Cream Deo, that are made with natural ingredients and free of irritants and harsh chemicals.
6.1
Score
Popularity
Activity
Freshness