Interactive Denim Jeans - Denim Code

Codes will conquer our daily life. This new french brand come up with new marketing idea that use 2D codes as a brand logo, which can be used to access additional information, videos, and even purchase goods from mobile phone.

HERE’S THE PRESS RELEASE:

Levi’s invented jeans and Diesel turned them into a fashion item. Now DENIM CODE is taking jeans into the interactive digital communication era. DENIM CODE, the new French brand of jeans, has come up with a revolutionary concept consisting of making it possible to access an audio/video recording free of charge from a pair of DENIM CODE jeans.”

Simple and glamorous:
- The consumer can choose not only their jeans but their universe: by snapshotting* the tag** with their mobile phone, they can watch video clips, listen to music, see films, watch programmes, listen to the news…..
- A collection of over 200 different models for men and women enabling you to access the worlds of music, sport, films, video games or people…
- Jeans are evolving in line with the times, thanks to the content of the denim code tag, which will be regularly updated.

DENIM CODE collections will be placed on sale via a multi-brand distribution network. 

In April DENIM CODE STORE, a 180 sq.m. boutique and showroom, will be opening in Paris in the fashionable Etienne Marcel district.