Superstar

The Delicate Skin Care Branding for Dove's DermaSeries is Barely There

By: Laura McQuarrie - Published: • References: dove.us & packagingoftheworld
Dove's DermaSeries is a delicate skin care line that was introduced this year as a range specifically for those with extremely dry skin or skin conditions. This comes through beautifully in the packaging for DermaSeries, which is so soft and delicate that it's hardly even there.

Dove products can always be recognized with the use of opaque white and this series builds upon this with a sophisticated touch. Packaging developed by the Raison Pure NYC agency features subtle silver detailing that's crisp, clean and fresh. The simple but elegant look is seamlessly carried across all products in the range, including soaps, body and facial cleansers in all sorts of different containers.

The silvery packaging is the perfect compliment to the Dove True Tone range, which is presented with similarly subtle detailing in gold. Stats for Subtle Skincare Packaging Trending: This Quarter & Popular
Traction: 1,404 clicks in 9 w
Interest: 1.2 minutes
Concept: "delicate Skin Care"
Related: 44 examples / 34 photos
Segment: Females, 18-55
Comparison Set: 16 similar articles, including: gradated shampoo bottles, compressed packaging redesigns, and cosmetic cooperatives.