De La Hoya TV Makes Use Of A Boxing Legend's Personal Brand

By: Rahul Kalvapalle - Feb 9, 2015
References: delahoyatv & nglc.biz
Mexican-American boxing legend Oscar De La Hoya has launched a Spanish-language sports, travel and lifestyle cable TV channel called, fittingly, De La Hoya TV. The Olympic gold medalist and 10-time world champion unveiled the project at the National Association of Television Program Executives conference in Miami.

While De La Hoya TV will look to be a "premiere authority on boxing and other combat sports", its tagline 'Beyond Boxing' hints at a broader range of programming.

The channel is the result of a collaboration between De La Hoya, media executive Victor Hugo Montero and international boxing promoter Pepe Gomez.

This is an initiative that makes a lot of sense given the huge popularity of combat sports and MMA among U.S. Hispanic audiences, who total more than 50 million. De La Hoya's personal brand will ensure that this channel will attract plenty of interest once it launches in spring 2015.