Daytrip's Prebiotic Sodas Support the Mind-Gut Connection
Laura McQuarrie — March 10, 2023 — Lifestyle
References: wearedaytrip & fooddive
Daytrip Beverages launched a new line of prebiotic sodas in fresh and fruity flavors to pair uplifting terpenes with gut-friendly ingredients. Available in three flavors (clementine, berry citrus and grapefruit lime,) the prebiotic sodas foster the mind-gut connection, all the while supporting the body with immune-boosting properties.
Daytrip introduced its new line of prebiotic sodas at Natural Products Expo West, spotlighting the brand's proprietary blend of botanical terpenes for boosting moods and creating a sense of ease.
It's no secret that consumers are becoming increasingly health-conscious, and the demand for functional beverages has been on the rise. Prebiotics are essentially food for the good bacteria in the gut and these kinds of beverages stand out against traditional sugary drinks that have little to no nutritional value or functional benefits.
Daytrip introduced its new line of prebiotic sodas at Natural Products Expo West, spotlighting the brand's proprietary blend of botanical terpenes for boosting moods and creating a sense of ease.
It's no secret that consumers are becoming increasingly health-conscious, and the demand for functional beverages has been on the rise. Prebiotics are essentially food for the good bacteria in the gut and these kinds of beverages stand out against traditional sugary drinks that have little to no nutritional value or functional benefits.
Trend Themes
1. Prebiotic Beverages - Opportunity for companies to expand their product lines into functional prebiotic beverages to meet the growing demand for healthier options.
2. Terpene-infused Drinks - Innovative trend with potential for companies to incorporate botanical terpenes in beverages to boost moods and create a sense of ease.
3. Mind-gut Connection - New trend that emphasizes the importance of connecting mental health and gut health, creating opportunities for products that address both areas simultaneously.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to incorporate prebiotics and terpenes in their products to appeal to health-conscious consumers.
2. Functional Food Industry - Opportunity for companies in the functional food industry to develop prebiotic beverages with added benefits for gut health and mental wellness.
3. Alternative Health Industry - Opportunity for companies in the alternative health industry to create products that address the mind-gut connection, such as functional beverages with natural ingredients.
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