You wouldn’t normally expect to find dolls with names like Santaria or El Luchador Muerto in your local toy store, but thanks to one New York toy company you can -- at least, for a little while.
The Living Dead Dolls have turned their attention to the holiday and given it their own darkly unique twist. Inspired by the colorful sugar skulls that are a focal point of the holiday, Mezco Toyz created five unique Day of the Dead-themed figures for its 20th series of Living Dead Dolls and a crimson and black variant series of the dolls that's limited to 300 sets.
What Makes This Trend Stand Out
- Day of the Dead-themed Toys
- The trend for macabre toys is growing, offering opportunities for companies to innovate on traditional holidays.
- Limited Edition Toy Series
- Creating limited edition series offers opportunities for companies to create exclusivity and drive demand for collectibles.
- Inspired by Cultural Festivals
- Drawing inspiration from cultural festivals creates opportunities for companies to incorporate cultures and traditions into their products.
Sectors Adopting This
- Toy Manufacturing
- Toy manufacturers can capitalize on the trend for macabre toys, including limited edition series inspired by cultural festivals.
- Collectibles Market
- The collectibles market can benefit from the trend for limited edition toy series inspired by cultural festivals.
- Cultural Festivals and Traditions
- Cultural festivals and traditions can be incorporated into products, including toys, to broaden their appeal and attract new consumers.
