Implications - As he is somewhat of a style icon when it comes to menswear, it's understandable that the LA Galaxy player is getting Â£20million for a three-year long campaign with Armani. Beckham has played an important role in bringing athletes into the position of fashion role models. This campaign comes as a response to Calvin Klein's recent success with Arsenal player Freddie Ljungberg sporting their products.Stats for David Beckham's Bum for Armani (UPDATE) Trending: Older & Warm
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