Based in Oregon, Dave's Killer Bread is a baking company with character. Loafs are the name of the game and taglines like "Just say no to bread on drugs" help bring a je ne sais quoi to this quirky social business.
But there's more to it than simple gimmick. In addition to super healthy grains, the company supports the National Alliance on Mental Illness and recently participated in an MS walk.
"Years ago, this now-famous baker was a self-described 'knucklehead drug addict' who spent years in and out of the prison system, both in Massachusetts and Oregon," wrote Milkshake in early April. "But this ex-con decided to turn his life around and return to his roots. In 2004, Dave decided to follow in his father's footsteps and get back in the bakery."
Image Credit: Rob Delahanty
Dave's Killer Bread website
Dave's Killer Bread on Facebook
Dave's Killer Bread on Twitter
Stats for Ex-Con Bakeries
Trending: Older & Buzzing
Research: 8,790 clicks in 209 w
Interest: 2.2 minutes
Concept: Daves Killer Bread
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: education-funding agriculture, bars that fund students, and rights-based organic food.
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