This Collaboration Makes Swiping on Tinder More Personal

By: Mishal Omar - Sep 21, 2016
References: pitchfork & theverge
Tinder is known for its somewhat impersonal dating profiles that users view to decide whether to swipe "left" or "right," but its new collaboration with Spotify makes those profiles a little bit more personal.

Until now, the only pieces of information users of Tinder could gather from people's dating profiles were from short bios, a handful of photos, a name, an age and perhaps an occupation. With this collaboration, Tinder users will be able to sync the app to their Spotify accounts and choose a song that they feel represents them or their music tastes -- which will play on the app when people come across their profile. The unusual method of personalization is able to spark conversation between matches, increase the chances of matches between Tinder users, make the process of swiping more desirable and will bring traffic to Spotify's site and services.