Pure Dairy-Free Spreads Have a Refreshed Look and a New Option
Michael Hemsworth — August 10, 2019 — Lifestyle
References: kerrygroup & foodbev
The Pure dairy-free spreads have been revamped by Kerry Foods with a vibrant branding aesthetic that gives them a cheery disposition to catch the eyes of curious consumers. Each of the spreads are accented with hand-drawn ingredients along with a halo overtop of the brand name to further reinforce the pure and simple profile of the alternative spread. The rebranding has been unveiled alongside a new variant -- Perfect Baking -- which is perfect for vegan baking endeavors.
Senior Category Manager Jessica Hamilton spoke on the Pure dairy-free spreads saying, "Consumer feedback has been that they like our spreads, but that it was time for a fresh and modern new look to better reflect what Pure stands for. Pure was the original dairy-free spread in the category and we are proud of our clean, simple recipes and sustainability credentials, and the new packaging design better reflects this."
Senior Category Manager Jessica Hamilton spoke on the Pure dairy-free spreads saying, "Consumer feedback has been that they like our spreads, but that it was time for a fresh and modern new look to better reflect what Pure stands for. Pure was the original dairy-free spread in the category and we are proud of our clean, simple recipes and sustainability credentials, and the new packaging design better reflects this."
Trend Themes
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Vibrant Branding — The refreshed branding aesthetic of Pure dairy-free spreads presents an opportunity for other food brands to revamp their packaging with vibrant and eye-catching designs.
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Hand-drawn Ingredients — The use of hand-drawn ingredients in the Pure dairy-free spreads' branding suggests an opportunity for artistic product labeling in the food industry.
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Vegan Baking — The introduction of the Perfect Baking variant of Pure dairy-free spreads highlights the growing trend of vegan baking, indicating an opportunity for businesses to develop more plant-based baking ingredients and products.
Industry Implications
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Food Packaging — The vibrant rebranding of Pure dairy-free spreads opens up possibilities for innovation and differentiation in the food packaging industry.
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Art and Design — The hand-drawn ingredient illustrations in the Pure dairy-free spreads' branding create an opportunity for collaboration between food companies and artists or designers to create unique and visually appealing product packaging.
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Plant-based Foods — The launch of the Perfect Baking variant of Pure dairy-free spreads indicates an opportunity for the development of more plant-based baking ingredients and products within the plant-based foods industry.
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