The Pure dairy-free spreads have been revamped by Kerry Foods with a vibrant branding aesthetic that gives them a cheery disposition to catch the eyes of curious consumers. Each of the spreads are accented with hand-drawn ingredients along with a halo overtop of the brand name to further reinforce the pure and simple profile of the alternative spread. The rebranding has been unveiled alongside a new variant -- Perfect Baking -- which is perfect for vegan baking endeavors.
Senior Category Manager Jessica Hamilton spoke on the Pure dairy-free spreads saying, "Consumer feedback has been that they like our spreads, but that it was time for a fresh and modern new look to better reflect what Pure stands for. Pure was the original dairy-free spread in the category and we are proud of our clean, simple recipes and sustainability credentials, and the new packaging design better reflects this."
Key Themes Behind This Trend
- Vibrant Branding
- The refreshed branding aesthetic of Pure dairy-free spreads presents an opportunity for other food brands to revamp their packaging with vibrant and eye-catching designs.
- Hand-drawn Ingredients
- The use of hand-drawn ingredients in the Pure dairy-free spreads' branding suggests an opportunity for artistic product labeling in the food industry.
- Vegan Baking
- The introduction of the Perfect Baking variant of Pure dairy-free spreads highlights the growing trend of vegan baking, indicating an opportunity for businesses to develop more plant-based baking ingredients and products.
Where This Applies
- Food Packaging
- The vibrant rebranding of Pure dairy-free spreads opens up possibilities for innovation and differentiation in the food packaging industry.
- Art and Design
- The hand-drawn ingredient illustrations in the Pure dairy-free spreads' branding create an opportunity for collaboration between food companies and artists or designers to create unique and visually appealing product packaging.
- Plant-based Foods
- The launch of the Perfect Baking variant of Pure dairy-free spreads indicates an opportunity for the development of more plant-based baking ingredients and products within the plant-based foods industry.
