These Daft Punk Poster Ads Go Back in Time to Promote Its Album

By: Laura McQuarrie - Published: Mar 29, 2014 • References: daftpunk & style.mtv
Daft Punk’s 'Random Access Memories' has been out for quite some time now, but the French electronic duo is extremely good at staying relevant. To promote the launch of new merchandise for Random Access Memories, currently these retro 70s-style Daft Punk poster ads are taking over the front page of the band website.

The ads are totally convincing replicas vintage ads, except that the modern products that star in them are the only giveaway. The retro posters promote items like 'Get Lucky' t-shirts, tanks, belt buckles paired with high-waisted jeans, which perfectly communicates the funky disco-dance vibe of the album. The Daft Punk merch is available for purchase on its site, set for a release on the second week of April. Stats for Retro Band Merch Ads Trending: Older & Mild
Research: 904 clicks in 112 w
Interest: 0.7 minutes
Concept: Daft Punk Poster
Related: 83 examples / 64 photos
Segment: Males, 12-35
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