Gainsight's CoPilot Makes Sense of Collected Consumer Data

By: Laura McQuarrie - May 11, 2015
References: access.gainsight & venturebeat
There are many resources for businesses when it comes to automating marketing and client relations management, but Gainsight's CoPilot is unique in that it specifically tackles customer retention.

As Gainsight CEO Nick Mehta says: "A company might have a lot of data about customers... but most companies throw a lot of that data away and don’t have any way to act on it." CoPilot is a platform that promises to be a "customer success solution," by reducing churn, increasing upselling and promoting customer advocacy.

CoPilot provides businesses access to automated outreach systems, email templates and analytics that track the effectiveness of messages that are being put forward. The platform makes it easy to see new customers, upcoming renewals, as well as those who are not using a product to its full potential.