A year after launching its Morning Dew Cream Foundation, clean beauty brand Dewy Lab is introducing a new air cushion product from the same series called Morning Dew Cushion Cream Foundation. This new release fuses makeup and skincare benefits, and it was mindfully formulated to support even those with the most sensitive skin. The product has been tested and certified by a third-party agency and all ingredients comply with EWG standards to eliminate "the risk of allergy and acne and [avoid] the risk of allergenic ingredients."
Additionally, this clean beauty product was tested and certified by the Daily Chemical Industry Strategy Research and Joint R&D Center of Shanghai Jiao Tong University, showing that long-term use can actually improve the skin's ability to prevent water loss, and strengthen the skin barrier.
What's Driving This Trend
- Clean Beauty Products
- The popularity of clean beauty products continues to rise as consumers become more mindful of the ingredients used in cosmetics and skincare.
- Multi-functional Products
- The demand for multi-functional products that provide both makeup and skincare benefits, like air cushion foundations, is on the rise as consumers seek effective and efficient solutions.
- Third-party Validation
- Consumers are looking for third-party validation and certification of products' claims of clean ingredients and skincare benefits to ensure authenticity and trustworthiness.
Who This Affects Most
- Cosmetics
- There is a great opportunity for cosmetics companies to innovate by developing more clean beauty products that offer skincare benefits and are third-party certified.
- Skincare
- The skincare industry can capitalize on the trend of multi-functional products by creating more products, like air cushion foundations, that offer both makeup and skincare benefits.
- Product Certification
- There is room for growth in the product certification industry as more consumers seek third-party validation and certification for products they use in their daily lives.
