I cannot claim to be a connoisseur, and I admit that I buy my vino based on the bottle. Honestly, the look of Curious Nature wine packaging is enough to capture my own inquisitiveness, with which I'd surely be won over.
The illustrated labels were designed by Manifesto Studio, wrapping the fine Western Australia white and red wines in a contemporary, yet nostalgic jacket. The 'Remarkable Red' features a dapper man with a monocle, while 'Wondrous White' sports a sophisticated lady with a fancy hat.
The two animated characters look straight out of a book from a century or so ago, except for one major difference. Curious Nature wine packaging harkens to its "natural" theme, and turns each individual into half man half octopus, and half woman half fish.
Key Themes Behind This Trend
- Natural-themed Packaging
- There is an opportunity to create natural-themed packaging designs that are whimsical and nostalgic.
- Half-human Illustrations
- Designers can innovate by featuring half-human illustrations in a contemporary and playful way.
- Inquisitive and Nostalgic Branding
- There is an opportunity to create branding that appeals to customers' curiosity and nostalgia.
Where This Applies
- Wine and Spirits
- Wine and spirits companies can leverage playful designs to attract customers and stand out on store shelves.
- Packaging and Labeling
- The packaging and labeling industry can offer unique solutions to wine and spirits companies looking to differentiate themselves with playful and natural themes.
- Illustration and Design
- Illustration and design firms can work with wine and spirits companies to create innovative and playful packaging designs that appeal to customers' sense of inquisitiveness.
