Great Heights' Lab-Grown Diamonds Give Customers More Control
Laura McQuarrie — October 16, 2019 — Lifestyle
References: greatheights & prnewswire
Great Heights is now introducing its own cultured diamonds that mimic the natural growing process, allowing customers to enjoy precious styles that are high-quality, affordable, ethical and more customizable than ever before. The launch collection of lab-grown diamonds appeals to the next generation of consumers who are looking for conflict-free jewelry pieces.
Now, Great Heights is giving consumers the ability to choose the cut, color and clarity of their diamond with a simplified online tool called Guide Me. The platform integrates CGI technology to offer 360-degree product views to mimic the jewelry pieces that they would see in-store.
Lab-grown diamonds can retail for up to 40% less compared to mined diamonds, and offer other qualities that rival natural diamonds.
Now, Great Heights is giving consumers the ability to choose the cut, color and clarity of their diamond with a simplified online tool called Guide Me. The platform integrates CGI technology to offer 360-degree product views to mimic the jewelry pieces that they would see in-store.
Lab-grown diamonds can retail for up to 40% less compared to mined diamonds, and offer other qualities that rival natural diamonds.
Trend Themes
1. Lab-grown Diamond Market - Lab-grown diamonds are disrupting the traditional diamond industry and creating opportunities for new entrants to capture market share.
2. Customizable Jewelry - The ability to customize jewelry pieces, such as diamonds, is becoming more popular as consumers seek personalized and unique products.
3. Ethical and Sustainable Jewelry - Consumers are becoming increasingly concerned about ethical and sustainable practices and are seeking out brands that prioritize these values in their production processes.
Industry Implications
1. Jewelry Retail - Retailers can use lab-grown diamonds to offer affordable and customizable products, disrupting the traditional diamond industry.
2. Online Shopping - The integration of CGI technology in online shopping platforms, such as Great Heights' Guide Me, is allowing for a more immersive and personalized shopping experience for consumers.
3. Environmental and Social Sustainability - Brands that prioritize environmental and social sustainability in their production processes, such as lab-grown diamonds, have the opportunity to attract consumers who are willing to pay a premium for ethically sourced products.
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