AT&T has created a multi-cultural print campaign using painted hands. Each image is very colorful, light, and artistic. It is made in a cartoonish kind of way, which makes it eye catching and very fun to look at. My favorite is the one with the Great Wall of China gloves. Very creative.
They featured painted hands are meant to represent cultural and historic traits of the countries Egypt, China and Japan.
Implications - The ads were made by the advertising agency BBDO Atlanta and BBDO New York in the USA. The gorgeous paintings on the hands were created by Guido Daniele and were photographed by Andric. The detail in the paintings are exceptional and look like they took a long time to create.
Stats for Cultural Handvertising
Trending: Older & Average
Research: 10,204 clicks in 421 w
Interest: 4 minutes
Concept: Cultural Handvertising
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: parental restriction subscription services, sink-integrated bathtubs, and coffee egifting software.
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