Cube by Matthias Zschaler is a Fun Illusion

By: Vittoria Natarelli - Published:   Updated: Jun 13 2011 • References: dezeen
Cube by Matthias Zschaler makes time-telling more fun because the watch gives the illusion that it's a 3D cube.

German designer Zschaler created this interesting watch in a range of different colors. Better than a round watch, the Cube could easily confuse anyone who's using it. The Cube by Matthias Zschaler is definitely a fun use of the geometry we learned in high school.

Implications - Many consumers in today's society are seeking quick fixes for boredom and restlessness caused by a hectic schedule of work, school and family schedules. Products that can infuse some eccentricity or quirkiness into the mundane lives of consumers will appeal to a large clientele. Businesses and companies will benefit by creating everyday products that have been enhanced to create an illusion of uniqueness or originality.

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Concept: Cube By Matthias Zschaler
Related: 60 examples / 46 photos
Segment: Males, 12-55
Comparison Set: 22 similar articles, including: vibrant luxury watches, manly watch concepts, and luxury charity watches.