ESR Showcased CryoBoost at CES 2023
Laura McQuarrie — January 6, 2023 — Tech
References: prnewswire
At CES 2023, ESR introduced new MagSafe-compatible accessories and an innovative phone-cooling technology called CryoBoost. According to the global tech company, CryoBoost allows a user to charge an in-use iPhone 14 or 13 series phone faster than the official Apple MagSafe charger.
ESR CEO, Tim Wu, said in a press release, "CryoBoost is our answer to wireless charging's biggest problem: heat. By creating a constant flow of cooling air over the user's phone and utilizing first-of-their-kind heat dissipating components, our HaloLock charger will charge a phone while it's in use, faster than any other MagSafe charger." Additionally, a user's phone stays cool during the charging process, which helps to reduce battery degradation and extend the battery's lifespan.
ESR CEO, Tim Wu, said in a press release, "CryoBoost is our answer to wireless charging's biggest problem: heat. By creating a constant flow of cooling air over the user's phone and utilizing first-of-their-kind heat dissipating components, our HaloLock charger will charge a phone while it's in use, faster than any other MagSafe charger." Additionally, a user's phone stays cool during the charging process, which helps to reduce battery degradation and extend the battery's lifespan.
Trend Themes
1. Phone-cooling Technology - ESR's CryoBoost introduces a disruptive innovation opportunity for creating more efficient and longer-lasting smartphone chargers.
2. Wireless Charging Innovation - ESR's CryoBoost highlights the opportunity for disruptive innovation in wireless charging to improve charging speeds while reducing heat.
3. Accessories for Magsafe-compatible Devices - The introduction of new MagSafe-compatible accessories by ESR suggests an opportunity for innovation in creating more diverse and functional accessories for these devices.
Industry Implications
1. Technology - The announcement by ESR of CryoBoost and new MagSafe-compatible accessories highlights the continued potential for disruptive innovation in the technology industry.
2. Consumer Electronics - ESR's CryoBoost and accessories for MagSafe-compatible devices suggest room for consumer electronics companies to innovate and improve their products.
3. Manufacturing - The need for heat-dissipating components in ESR's CryoBoost may lead to new manufacturing opportunities for producing these components.
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