Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

Cruelty-Free Blush Ranges

Folly Fire Introduces Four New Blush Products to Its Vegan Line-Up

— June 17, 2020 — Marketing
Folly Fire is pioneering the market for affordable ethic cosmetics and its newest range of cruelty-free blush is both striking and functional. The company has introduced four new products—three powder blushes in Matte Terracotta, Matte Peach, and Shimmer Plum shades, as well as one illuminating blush in Rose Gold Glam.

The first three cruelty-free blushes—'Masterplan,' Speculation!,' and 'Guilty'—present a "gorgeous, pressed-powder blush" that is ideal for "all skin tines." Lasting for up to 10 hours, the formula boasts a combination of Argan, Poppyseed, and Sunflower Oils. The 'Euphoria' which is the illuminating blush, on the other hand, boasts a dual functionality as it "enhances your cheeks with ethereal highlight and sensual color," leaving them silky smooth.

All Folly Fire products are PETA-certified, fragrance-free, and contain no gluten.
Trend Themes
1. Affordable Vegan Cosmetics - The market for affordable vegan cosmetics is growing, presenting an opportunity for companies to tap into the demand for cruelty-free and environmentally conscious products.
2. Dual-function Cosmetics - Cosmetics that serve a dual function, like Folly Fire's illuminating blush, have the potential to disrupt the industry by offering consumers more value for their money.
3. Natural Oil-based Cosmetics - The combination of natural oils like Argan, Poppyseed, and Sunflower in Folly Fire's cruelty-free blushes presents an opportunity for companies to explore the potential benefits of natural oil-based cosmetics.
Industry Implications
1. Cosmetics - The cosmetics industry has a growing demand for cruelty-free and environmentally-conscious products, presenting an opportunity to tap into this growing market.
2. Vegan Products - As more consumers adopt a vegan lifestyle, the demand for vegan products, including cosmetics, is increasing, presenting an opportunity for companies to meet this demand.
3. Natural Products - The trend towards natural products in the cosmetics industry is growing, presenting an opportunity for companies to explore the potential benefits of natural ingredients in their products.
2.5
Score
Popularity
Activity
Freshness