The Crest Cardboard Wine Bottle Gives Boxed Wine a Premium Look

By: Amelia Roblin - Published: Feb 18, 2013 • References: & packagingoftheworld
With the Crest Cardboard Wine Bottle concept, boxed and bottled vinos aren't looking so different. It's a rarity to find a truly high-quality fermented grape beverage in that's sold in a carton, yet this branding scheme by Miiro Seppänen strives to change that.

Predominantly taking the form of a triangular prism, the container is folded from thick stock coated paper and glued securely to seal in its contents. It's been given the hint of a curved contour towards the top to allude to the silhouette of an elegant bottle neck. It's also been accessorized with a realistic PET plastic top for a spout, stopped familiarly with a cork. The Crest Cardboard Wine Bottle fits in with the other products on the liquor store shelf, but boasts more efficient shipping and more potential for printed graphic design. Stats for Illusory Paper Vino Packaging Trending: Older & Buzzing
Research: 23,698 clicks in 170 w
Interest: 3.1 minutes
Concept: Crest Cardboard Wine Bottle
Related: 77 examples / 59 photos
Segment: Neutral, 18-55+
Comparison Set: 28 similar articles, including: hammer-bottomed bottles, chronicle cabernet branding, and street art sauvignons.