Marcus Munro
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 Attention-Grabbing First Bank Gimmick Altered to Promote Entrepreneurs Published: Mar 31, 09 Views: 1,823 It’s a sign of the times. Joining the ranks of the recession-ridden, a Colorado bank bought billboards featuring fake advertisements with the bank’s real phone number. The marketing ploy, intended to capture the attention of onlookers, was an effort by the bank to cozy up to consumers. The attempt however, backfired when people looking for real information called the bank in response to the mock advertisements. First Bank then responded by promoting actual businesses on the billboards.  “We don’t want to ignore them yet we can’t promise everyone they can have their own billboard. I’m not sure where we’re going to go but we love the interest in it,” Baker said.
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