Implications - For some people, customization is a must. Having items that are all their own gives consumers the feeling that the brand cares about them. By creating accessories that allow buyers to alter their everyday items into one-of-a-kind pieces, companies are able to showcase their own sense of individuality in a society that forces the masses to conform to standards and norms.
Credit Card Fashion
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By: Alex Covert - Published: Aug 3, 2007 Updated: Apr 14 2011 • References: charlesandmarie
Dress up your credit cards with these self adhesive stickers from Charles & Marie. The stickers don't cover up your name or credit card number, just the standard art-by-bank portion. Not the most innovative product, but still a nice touch for those who can't stand the norm.