CreditCovers Spruce Up Business

By: Alex Covert - Published:   Updated: Apr 14 2011 • References: charlesandmarie
Dress up your credit cards with these self adhesive stickers from Charles & Marie. The stickers don't cover up your name or credit card number, just the standard art-by-bank portion. Not the most innovative product, but still a nice touch for those who can't stand the norm.

Implications - For some people, customization is a must. Having items that are all their own gives consumers the feeling that the brand cares about them. By creating accessories that allow buyers to alter their everyday items into one-of-a-kind pieces, companies are able to showcase their own sense of individuality in a society that forces the masses to conform to standards and norms. Stats for Credit Card Fashion Trending: Older & Mild
Traction: 4,634 clicks in 433 w
Interest: 4 minutes
Concept: Credit Card Fashion
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: koi fish beverage branding, winter artillery equipment, and potato-based dinner rolls.