The Creative Coffee Mugs Display a Cup in the Life of Ad Professionals

By: Alyson Wyers - Jul 15, 2015
References: zulualphakilo & designtaxi
If you work at an ad agency, chances are these creative coffee mugs will resonate with you. Created by Toronto-based agency Zulu Alpha Kilo to celebrate the launch of Zucafé, the quirky cups carry cheeky messages about the daily lives of employees in the creative world.

The creative coffee mugs include a variety of different roles in advertising, such as creatives, accounts, management, studio, planners and technical support. The cups have demarcations indicating how caffeine levels correlate to daily activity. For example, management might begin by making an important decision and finish with asking an assistant for a refill. Those in account services have a sense of urgency throughout the day, where as creatives do a lot of brainstorming.