Mattel's Creative Advertising Stunt Stages Pictionary Through a Poster

By: Laura McQuarrie - Oct 9, 2014
References: youtube & designtaxi
This creative advertising stunt from Mattel takes place in a mall and is appropriately named the 'Pictionary Mall Surprise.' The ad features a guy holding a Pictionary box, and if a person gets close enough to the ad, it comes to life.

Snce Pictionary can be played without requiring words from the person who is doing the drawing, this experience naturally causes a curious group to gather and see why people are standing around shouting words at an ad. The ad uses a webcam to interact with people live, and when the right word is guessed, participants win big prizes. Although a similar stunt could have just as easily be pulled with an artist and an actual paper easel, the use of technology is really what makes it so much fun for people to try.