Who doesn't slow down his vehicle to take a peek at the scene of a car crash? Crashvertise campaigns intend to exploit this captive automotive audience by arriving at the location of the accident and setting up signs and billboards to market its quotidian cause.
Employing attractive tight-T-shirt-wearing girls holding big red signs and placing branded pylons and emergency triangles, Crashvertise campaigns communicate to a drama-driven crowd. Listing global statistics on car accidents and automotive theft, this crashvertising concept seems to be clever on one hand and contemptible on another -- it's a very good thing that it is actually just a spoof.
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