This has to be one of the weirdest attempts at viral commercials I have seen for a long time. And I have seen quite a lot while writing for Trend Hunter.
The title of Ray-Ban's new commercial, â€œCow gives birth to a dude,â€ is self explanatory. So check out the video for a nice visual.
The commercial is directed by Minivegas for Cutwater ad agency.
Implications - Advertisers on the vanguard have realized that audiences have developed the ability to tune out traditional ads; consumers are over-stimulated and naturally filter out ads. For marketing campaigns to be successful on this new playing field, they will need to find exciting and bold ways to deliver their messages.
Stats for Strange Sunglassvertising
Trending: Older & Mild
Research: 3,425 clicks in 385 w
Interest: > 3 minutes
Concept: Strange Sunglassvertising
Related: 61 examples / 47 photos
Segment: Neutral, 12-55
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