Cow Gives Birth to Ray-Ban Dude

By: Ayman - Published: Jan 9, 2009   Updated: May 31 2011 • References: coloribus & arabaquarius.blogspot
This has to be one of the weirdest attempts at viral commercials I have seen for a long time. And I have seen quite a lot while writing for Trend Hunter.

The title of Ray-Ban's new commercial, “Cow gives birth to a dude,” is self explanatory. So check out the video for a nice visual.

The commercial is directed by Minivegas for Cutwater ad agency.

Implications - Advertisers on the vanguard have realized that audiences have developed the ability to tune out traditional ads; consumers are over-stimulated and naturally filter out ads. For marketing campaigns to be successful on this new playing field, they will need to find exciting and bold ways to deliver their messages. Stats for Strange Sunglassvertising Trending: Older & Mild
Research: 3,425 clicks in 385 w
Interest: > 3 minutes
Concept: Strange Sunglassvertising
Related: 61 examples / 47 photos
Segment: Neutral, 12-55
Comparison Set: 22 similar articles, including: top 20 funny articles in 2008, top 50 ad campaigns in 2008, and targeted recruitment apps.