The 'Easy Summer' editorial for Cover Man features Swedish model Erik Andersson who channels a grunge surfer in the shoot. Erik is captured by photographer Philip Messman's lens and outfitted by wardrobe stylist Oliver Fussing.
Sporting a range of cool casuals, the model pulls off denim-on-denim pairings, summery statement tees and paisley bandana prints that are reminiscent of the 90s.
With the popular return of 90s-inspired styling, the fashion industry is gaining a new-found appreciation for nostalgia. Cover Man's 'Easy Summer' editorial shines a light on relaxed and youthful wardrobe staples that are elegant and effortlessly cool.
The publication's latest fashion story is lensed amidst a beautiful outdoor setting and captures stunning views of a natural landscape that includes flower meadows and beach horizons.
Stats for Nostalgic Surfer Editorials
Trending: Older & Average
Research: 1,740 clicks in 97 w
Interest: 1.4 minutes
Concept: Cover Man
Related: 100 examples / 77 photos
Segment: Males, 18-55
Comparison Set: 37 similar articles, including: alter ego menswear, contrasting color-blocked suits, and feminine menswear looks .
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