Karmen Pedaru and Abbey Lee Kershaw Heat Up Numero

By: Going Like Sixty - Published: Apr 24, 2009   Updated: Jun 22 2011 • References: fashioncopious.typepad
Two of the hottest models, Karmen Pedaru and Abbey Lee Kershaw, are setting the May issue of Numero Korea aflame. The editorial, titled 'Deception,' pits the two in a steamy encounter shot by photographer Mariano Vivanco.

The Australia-born Abbey Lee Kershaw is 22 and lives in New York, while 19-year-old Karmen Pedaru, from the Republic of Estonia, has been marked as a rising star among top models.

Implications - For a company in need of immediate brand attention, sexually charged advertising is one of the most effective forms of marketing. By creating a buzz and controversy around the marketing, the company instantly increases brand awareness by becoming a water-cooler discussion topic. Stats for Girl-On-Girl Editorials Trending: Older & Warm
Research: 35,956 clicks in 370 w
Interest: 4 minutes
Concept: Girl-On-Girl Editorials
Related: 82 examples / 63 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: 19 captivating poolside & beach fashion editorials, sensual fashionography, and carnival-themed photo shoots.