Two of the hottest models, Karmen Pedaru and Abbey Lee Kershaw, are setting the May issue of Numero Korea aflame. The editorial, titled 'Deception,' pits the two in a steamy encounter shot by photographer Mariano Vivanco.

The Australia-born Abbey Lee Kershaw is 22 and lives in New York, while 19-year-old Karmen Pedaru, from the Republic of Estonia, has been marked as a rising star among top models.

Implications - For a company in need of immediate brand attention, sexually charged advertising is one of the most effective forms of marketing. By creating a buzz and controversy around the marketing, the company instantly increases brand awareness by becoming a water-cooler discussion topic.