The Faberge brand is synonymous with luxury, but its glamour days are long past. However, a group of mining investors at Pallinghurst Resources have purchased Faberge with bold plans to revive the brand.
Sean Gilbertson, a partner of Pallinghurst, explained, "What we want to do is create the world's leading supplier of branded gemstones... But there is a natural follow-on opportunity and that is to re-establish Fabrege as the world's leading luxury goods name."
While the Faberge Eggs themselves don't really turn me on, there's a certain appeal to a brand name that was coveted by Russian czars. Plus Faberge has a history that spans back to 1842. Accordingly, Pallinghurst's expansion of Faberge Gemstones could be successful.
Could Faberge Become Cool?
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Pallinghurst Buys Egg Brand; Plans to Launch Faberge Gemstones
Published: May 31, 2007 • References: reuters