Could Faberge Become Cool? Edit

Pallinghurst Buys Egg Brand; Plans to Launch Faberge Gemstones
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The Faberge brand is synonymous with luxury, but its glamour days are long past.  However, a group of mining investors at Pallinghurst Resources have purchased Faberge with bold plans to revive the brand.

Sean Gilbertson, a partner of Pallinghurst, explained, “What we want to do is create the world’s leading supplier of branded gemstones… But there is a natural follow-on opportunity and that is to re-establish Fabrege as the world’s leading luxury goods name.”

While the Faberge Eggs themselves don’t really turn me on, there’s a certain appeal to a brand name that was coveted by Russian czars.  Plus Faberge has a history that spans back to 1842.  Accordingly, Pallinghurst’s expansion of Faberge Gemstones could be successful.