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Could Faberge Become Cool? Edit
Pallinghurst Buys Egg Brand; Plans to Launch Faberge Gemstones

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Could Faberge Become Cool? - Pallinghurst Buys Egg Brand; Plans to Launch Faberge Gemstones
Pallinghurst Buys Egg Brand; Plans to Launch Faberge Gemstones
 Published: May 31, 07
 Views: 3,563

The Faberge brand is synonymous with luxury, but its glamour days are long past.  However, a group of mining investors at Pallinghurst Resources have purchased Faberge with bold plans to revive the brand.

Sean Gilbertson, a partner of Pallinghurst, explained, “What we want to do is create the world’s leading supplier of branded gemstones… But there is a natural follow-on opportunity and that is to re-establish Fabrege as the world’s leading luxury goods name.”

While the Faberge Eggs themselves don’t really turn me on, there’s a certain appeal to a brand name that was coveted by Russian czars.  Plus Faberge has a history that spans back to 1842.  Accordingly, Pallinghurst’s expansion of Faberge Gemstones could be successful.

Although Faberge Gemtones will not own mines, its business will extend from sourcing rough stones through to polished and branded gemstones, which will be sold wholesale to jewellery makers. It will not be involved in manufacture or retailing of jewellery. (reuters)

References:  reuters

Filed In:  branding,  business,  marketing,  new ventures








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Could Faberge Become Cool?