Project Charisma by Ken Lo Highlights Creative Paper Branding

By: Meghan Young - Jan 21, 2015
References: blow.hk & behance.net
Ken Lo, a graphic designer based in Hong Kong, has created a barrage of cosmetic packaging that shows off Polytrade Paper's products. Although it is a great example of two worlds colliding in order to promote the capabilities of one company, the cosmetic packaging stands out all on its own. The clean and minimal designs make a particularly strong impact.

Part of Project Charisma, there are eight examples of different cosmetic packaging in total. The brighter options also seem lighter, which give them a portable and compact appeal. Additional details such as whimsical floral illustrations and shimmering abstract imagery allow the eye to be pulled into central areas of the cosmetic packaging. In general, each design has a personality of their own that is very refreshing.