The most recent ad campaign for Corrado Mattresses aims to illustrate that their mattresses are so comfortable, you will fall asleep doing almost anything.
Instead of using computer enhancement, the advertising geniuses did this ad in an old school style from scratch with their hands. These images have a great retro-vibe to them, which makes Corrado Mattresses that much cooler.
Implications - Sometimes the best ads are those that don't need fancy effects or dramatic action to get their point across. Consumers are constantly bombarded with advertising that is so overproduced, it's hard to determine what product is even being "advertised." The lack of subterfuge and obfuscation that this campaign embraces is sure to appeal to those who are hungry for a more direct approach.
Stats for Irrestible Sleep Campaigns
Trending: Older & Chilly
Research: 4,293 clicks in 310 w
Interest: 4 minutes
Concept: Corrado Mattresses
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: extravagant bedding, nomadic stacked sofas, and multi-mattress benches.
Irrestible Sleep Campaigns
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