The 'Drink Responsibly' ad by Corona is created by the advertising agency JWT Spain. The advertising idea is a very unique one, where its creators edited the first minute and a half of the movie Django Unchained in a way that comes out completely blurry. The blur references the drunk vision and uncomfortable confusion that alcohol use can cause.
The frustration of the audience is obvious from everyone's facial expressions. As people gaze around looking for an explanation, the advertising ends with a written message that reads, "Drink Responsibly."
The fact that this advertising agency picked Django Unchained is certainly a clever move for the amount of people it would subsequently reach, considering its massive box office sales.
Stats for Vision-Blurring Alcohol Ads
Trending: Older & Mild
Research: 520 clicks in 163 w
Interest: > 3 minutes
Concept: Corona Drink Responsibly
Related: 56 examples / 43 photos
Segment: Neutral, 18-55+
Comparison Set: 20 similar articles, including: cycle-breaking poster ads, illusionary sportswear ads, and zoomed-in predator ads.
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