The Cookies for Quarantine Cuts Deal Gives Discounts for Bad Haircuts
Katherine Pendrill — April 23, 2020 — Marketing
In an effort to help consumers make the most of a bad situation, Insomnia Cookies has launched the hilarious 'Cookies for Quarantine Cuts' promo.
With businesses closed and consumers forced to practice social distancing, many people have resorted to cutting their own hair at home. Now, Insomnia Cookies wants to reward consumers for their attempts with its Cookies for Quarantine Cuts promo. The new deal offers a surprise discount code ranging from 20%-80% off your next cookie order. The catch is that the size of the discount depends on just how bad your at-home haircut is.
To take advantage of the deal, all you need to do is post an Instagram photo or story of your bad haircut, tag @insomniacookies, and include the hashtag #QuarantineCut. The brand will then reach out to let you know if your unfortunate haircut has landed you a big discount.
Image Credit: Insomnia Cookies.
With businesses closed and consumers forced to practice social distancing, many people have resorted to cutting their own hair at home. Now, Insomnia Cookies wants to reward consumers for their attempts with its Cookies for Quarantine Cuts promo. The new deal offers a surprise discount code ranging from 20%-80% off your next cookie order. The catch is that the size of the discount depends on just how bad your at-home haircut is.
To take advantage of the deal, all you need to do is post an Instagram photo or story of your bad haircut, tag @insomniacookies, and include the hashtag #QuarantineCut. The brand will then reach out to let you know if your unfortunate haircut has landed you a big discount.
Image Credit: Insomnia Cookies.
Trend Themes
1. DIY Haircuts - Companies that offer products or services that help people give themselves haircuts during quarantine could disrupt the traditional salon industry.
2. Social Media Promos - Brands that run social media-focused promotions, like Insomnia Cookies' Cookies for Quarantine Cuts, could see increased engagement and brand loyalty from consumers.
3. Humorous Marketing - Businesses that use humor and playfulness in their marketing, like Insomnia Cookies' cookie discounts for bad haircuts, could differentiate themselves from competitors and gain customer attention.
Industry Implications
1. Baked Goods - Bakeries that offer promotions tailored to current events or trending topics, like Insomnia Cookies' Quarantine Cuts promo, could gain new customers and increase sales.
2. Personal Care - Companies that create and market products for at-home hair cutting or grooming, such as razors or hair clippers, could benefit from the trend of people cutting their own hair during quarantine.
3. Social Media - Social media platforms that offer tools and features for businesses to run engaging promotions, like Instagram which Insomnia Cookies used for their Cookies for Quarantine Cuts promo, could see increased usage and revenue from brands.
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