Purely Elizabeth's Cookie Granola Merges Breakfast & Snacking Occasions
Laura McQuarrie — January 9, 2024 — Lifestyle
References: purelyelizabeth & instagram
Cookie Granola is the latest launch from Purely Elizabeth and it uniquely reimagines the brand's best-selling granola with its favorite cookie recipe. These snackable granola clusters are ready to be enjoyed by the handful in three flavorful, crispy varieties: Chocolate Chip Cookie Granola, Double Chocolate Cookie Granola and Oatmeal Raisin Cookie Granola.
These indulgent yet feel-good Cookie Granola clusters are vegan and gluten-free, and made with 100% whole grains, appealing to ingredient-conscious consumers who are searching for better-for-you morning meals or anytime snacks.
“By launching Cookie Granola, we are able to grow the category by merging the breakfast and snacking occasion," says the brand. This launch recognizes that granola has the highest snacking opportunity of all breakfast cereal options, and it straddles the breakfast and snack categories to suit both eating occasions.
These indulgent yet feel-good Cookie Granola clusters are vegan and gluten-free, and made with 100% whole grains, appealing to ingredient-conscious consumers who are searching for better-for-you morning meals or anytime snacks.
“By launching Cookie Granola, we are able to grow the category by merging the breakfast and snacking occasion," says the brand. This launch recognizes that granola has the highest snacking opportunity of all breakfast cereal options, and it straddles the breakfast and snack categories to suit both eating occasions.
Trend Themes
1. Indulgent Snackable Granolas - Purely Elizabeth's Cookie Granola clusters marry the indulgent flavor of cookies with the snackable convenience of granola, appealing to ingredient-conscious consumers.
2. Crossover Breakfast-snack Foods - Purely Elizabeth's Cookie Granola blurs the line between breakfast and snacks, recognizing the potential for granola to be enjoyed in different eating occasions.
3. Plant-based and Gluten-free Options - Purely Elizabeth's Cookie Granola caters to ingredient-conscious consumers by offering vegan and gluten-free variations, aligning with the growing demand for healthier food choices.
Industry Implications
1. Health Food and Snack Manufacturing - Purely Elizabeth's Cookie Granola presents an opportunity for health food and snack manufacturers to blend flavors and create innovative products that resonate with ingredient-conscious consumers.
2. Breakfast Cereal Production - Purely Elizabeth's Cookie Granola taps into the snacking potential of granola, showcasing opportunities for breakfast cereal producers to expand their product offerings and capture snack-centric consumers.
3. Plant-based and Gluten-free Food Market - Purely Elizabeth's Cookie Granola caters to the increasing demand for plant-based and gluten-free options, creating avenues for the plant-based and gluten-free food market to grow and diversify.
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