Converse is pushing creative advertising again with this new Converse 'The Canvas Experiment: Video Game' ad. The product-pushing Youtube video shows a pair of hipsters blasting away at a wall of aliens while playing a game of Space Invaders.
So, what’s the unique part of this commercial? An entire wall made from Converse shoes. The pixels of the video game are represented by different colored Chuck Taylor shoes turning back and forth, and viewers will be surprised to learn that this thing is fully functional! In fact, it’s going on tour through various European locations all throughout May.
Don’t miss your chance to check out this Converse 'The Canvas Experiment: Video Game' installation as it treks its way through various Converse stores and events.
Stats for Pixelated Shoe Installations
Trending: Older & Mild
Research: 11,707 clicks in 258 w
Interest: > 3 minutes
Concept: Converse The Canvas Experiment Video Game
Related: 88 examples / 68 photos
Segment: Males, 18-55
Comparison Set: 32 similar articles, including: vintage freedom-fighting kicks, classic sneaker sandals, and geeky gaming sneakers.
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