Rockstar
Part of Converse's 'Summer 2010 Music Collaboration' series, the Converse Kid Cudi short film gives viewers a glimpse into how the Cleveland kid became Kid Cudi. Set on a dreary day in Kid Cudi's hometown, the film shows Cudi talking about how he would hum rhymes while bussing tables.

I must say, along with the Converse/Dazed 2010 Emerging Artists Awards and Todd Selby's ad campaign, Converse is really stepping its game up in providing top-notch cultural content to the masses.