Consortia Perfume from Formboten is Designed for Couples
Michael Hines — December 7, 2010 — Art & Design
I don't wear perfume or cologne, but I am digging Consortia Perfume from Formboten. Formboten has designed a perfume bottle for couples that is actually two pieces in one.
Since couples typically share their lives, money and homes, they might as well share the same bottle of scent. As the first fragrance-related initiative by Formboten, Consortia Perfume is definitely a creative approach.
Implications - At the very least, it's another way couples can be closer together. The Consortia perfume from Formboten would make the perfect gift for that couple that seems to spend a little too much time together, don't you think? It'd be a somewhat lowkey way of letting them know that they're so similar and attached at the hip that they may as well be the same person. Or you could buy it to be nice. The choice is yours.
Since couples typically share their lives, money and homes, they might as well share the same bottle of scent. As the first fragrance-related initiative by Formboten, Consortia Perfume is definitely a creative approach.
Implications - At the very least, it's another way couples can be closer together. The Consortia perfume from Formboten would make the perfect gift for that couple that seems to spend a little too much time together, don't you think? It'd be a somewhat lowkey way of letting them know that they're so similar and attached at the hip that they may as well be the same person. Or you could buy it to be nice. The choice is yours.
Trend Themes
1. Couple's Fragrances - Creating perfumes specifically designed for couples that come in a two-in-one bottle for sharing can disrupt the fragrance industry's competition by offering innovative designs and building customer loyalty.
2. Shared Product Design - Encouraging shared product design concepts for couples or individuals could pave the way for unique and collaborative usage opportunities, breeding potential for cross-industry product partnerships.
3. Scent Accessories - Creating scented accessories for couples such as charms, bracelets or other items with distinct fragrances could increase the popularity of the trend, promoting innovative design and practicality simultaneously.
Industry Implications
1. Fragrance Industry - The fragrance industry stands to benefit from Formboten's Consortia perfume as it inspires creative approaches toward the design of marketing initiatives and packaging strategies.
2. Personal Care Industry - The personal care industry could benefit by focusing on shared personal care products, breeding innovative and customer-centric designs that focus on fostering unique and romantic connections between users.
3. Jewelry Industry - The jewelry industry could benefit from creating accessories that provide a bespoke scent, either standalone or in combination with overarching themes, such as ethnic or vintage designs. Such accessories would appeal to both couples and individuals looking to customize their scents.
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