Connected in Hope's business model works in conjunction with women in Mount Entoto who are currently being trained to take over the day-to-day operations of the enterprise. The products offered include scarves and baskets that are divided into various collections such as Kolfe, Bole, Entoto, Collegiate and Desta. The organization follows the World Fair Trade Organization and the Fair Trade Federation practices.
"Hope" is often marketed in the social entrepreneurship industry, especially those that work in less-industrialized countries on economic development. At the same time, the North Carolina-based company "embraces the moral and ethical foundations of the Christian faith," according to their website.
Connected in Hope website
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