The Condones Vive Mas Campaign is Materialistically Textured

By: Meghan Young - Published: Aug 23, 2012 • References: eltaiertribuddb & ibelieveinadv
The Condones Vive Mas campaign likens the "maximum pleasure" a woman would feel using these textured condoms to a huge shopping spree. That, or it simply compares it to the pleasure many women have when they view their significant collection of accessories. The condoms portrayed in the print ads have been formed out of shoes, purses, hats and more to convey this sentiment.

Conceived and executed by El taier / Tribu DDB, an ad agency based in Guatemala, the Condones Vive Mas campaign is rather simple besides the multitude of materialistic items making up each condom. Captured against a pitch black backdrop, the accessories stand out boldly. It was art directed by Victor Pardo and Eddy Flores with creative direction by Jorge Solorzano and illustrations by quadstudio. Stats for Accessory-Formed Condom Ads Trending: Older & Mild
Research: 1,755 clicks in 196 w
Interest: 1.1 minutes
Concept: Condones Vive Mas Campaign
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: deathly emoticon ads, character-copying children ads, and figure-exposing advertorials.