The BMW Concept Sedan's Horizontal Lines Make It Look Wider

By: Rahul Kalvapalle - Nov 23, 2015
References: press.bmwgroup & autoblog
The BMW Concept Sedan is a vehicle that brings together the German auto brand's famous and distinctly Bavarian cues with some more modern twists.

The concept vehicle is equipped with a kidney grille, either side of which sit headlamps with circular daytime running lights. The engine is fed by a broad horizontal air intake. At the back of the vehicle, horizontal shapes are used to emphasize the car's width and give it the illusion of looking even bigger and more spacious than it already is. The horizontal design lines also make it look lower and more securely planted on the road.

The BMW Concept Compact Sedan is clearly targeted towards buyers in China, one of the biggest markets in the world for automobiles. This particular vehicle aims to exploit the Chinese market's potential for growth in the segment of premium compact cars.