Puma shows fabulous color universes which I assume should signify that the trainer fits your world, whatever color you are. But then again, there are only four color ways. Guess we can't be to colorful then.
Implications - In contemporary society, it is difficult for companies and products to stand out. Providing promotions and products with a burst of color is one way to gain a consumer's attention as they move through their busy life. Corporations should consider the ways in which their products will gain recognition in the context of the current fast-paced culture.