Check this out for graphic paint splash: The new PUMA advertising campaign's slogan is 'Puma. Complement your character.' It was created by Dhanank Pambayun, an Indonesian artist.
Puma shows fabulous color universes which I assume should signify that the trainer fits your world, whatever color you are. But then again, there are only four color ways. Guess we can't be to colorful then.
Implications - In contemporary society, it is difficult for companies and products to stand out. Providing promotions and products with a burst of color is one way to gain a consumer's attention as they move through their busy life. Corporations should consider the ways in which their products will gain recognition in the context of the current fast-paced culture.
Stats for Nondiscriminatory Sportswear
Trending: Older & Chilly
Research: 4,854 clicks in 385 w
Interest: 4 minutes
Concept: Nondiscriminatory Sportswear
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
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