As the weather gets warmer, you will probably notice your gym becoming more and more packed as people get a jump start on the fitness wagon for those trips to the beach; enter the Companhia Athletica 2011 ad campaign. Although it advocates getting into better shape, I like that it sends the message "Spend time on you," so as to drive home the idea that you shouldn't be exercising for someone else's opinion.
Conceived by Sao Paulo-based ad agency DDB, the Companhia Athletica 2011 ad campaign cleverly links people's inert hobbies with gaining weight. By focusing on oneself, you live a little more as well without losing one's identity. Overall, the Companhia Athletica 2011 ad campaign embraces long-term changes rather than short-term goals.
Stats for Trimming Gym Campaigns
Trending: Older & Chilly
Research: 5,628 clicks in 255 w
Interest: 4 minutes
Concept: Companhia Athletica 2011
Related: 40 examples / 31 photos
Segment: Males, 18-35
Comparison Set: 15 similar articles, including: channel-flipping campaigns, peeling fitness calendars, and kid cash campaigns.
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